Driving efficiency and excellence through automation in a high-performance market
Havas Switzerland is part of the global Havas Group and one of the leading media and communications agencies in the region. Operating in the Swiss market comes with a unique set of challenges: lean digital teams, high labor costs, and complex campaign environments. In such settings, even small issues in campaign setup and management can lead to avoidable effort that quickly consumes valuable resources. Faced with this demanding framework, Havas Switzerland sought a smarter, more scalable way to ensure setup accuracy and operational excellence, especially in a high-wage market where simply adding more headcount is neither efficient nor sustainable.
Since September 2024 Havas CH partnered with adnomaly to enhance campaign setup processes through intelligent automation. With a focus on excellence and operational efficiency, adnomaly was deployed to:
– automate inefficient, error-prone human checks for all campaign setup across DV360, Meta, Snapchat & TikTok
– implement a strategic safeguard to consistently operate at the highest QA level, crucial for a high performance market
– develop custom rules to address client-specific needs
– minimize time spent on repetitive, manual tasks in paid social and programmatic, allowing teams to shift focus toward strategic work.
Achieving 224% ROI by automating QA processes across social and programmatic campaigns
Since the rollout of adnomaly across Meta, TikTok, Snapchat and DV360 in September 2024 until April 2025, Havas Switzerland achieved an impressive 224% ROI, a clear indicator of the value delivered through smart processes and intelligent quality control. By incorporating adnomaly into their daily operations, Havas Switzerland was able to automate time-consuming manual tasks and protect a significant share of media budgets from being lost to undetected human or technical errors. On top of that we tailored specific checks to Havas’ unique setup requirements. One example includes verifying that all YouTube & Partners video line items are correctly geo-targeted to Switzerland, a critical factor for relevance in the local market. These customizations further strengthened adnomaly’s role in their day-to-day workflow. As a result, through the integration of adnomaly into the daily business, Havas was able to uphold their high quality standards while significantly reducing manual workload and minimizing operational risk.
Moreover, this collaboration laid the groundwork for greater trust and precision in campaign activations, offering peace of mind for campaign managers operating under tight timelines.
Scalable Collaboration
The remarkable 224% ROI underscores the strategic value of integrating automation and technology into digital campaign management and showcases how even small teams can deliver excellence at scale when equipped with the right technology. By embedding adnomaly into their operational processes Havas Switzerland has not only achieved immediate efficiency gains but also established a scalable foundation for continuous improvement. As the complexity of digital advertising grows, adnomaly will continue to serve as a key enabler, helping Havas drive operational excellence, reduce risk and maintain a competitive edge in a fast-evolving landscape.
About adnomaly
adnomaly is a service designed to help businesses identify and address anomalies in their campaign setups. It uses advanced algorithms and machine learning to analyze historical campaign setup data individually per advertiser, detecting unusual patterns that could indicate issues such as human or technical errors (e.g., daily vs. lifetime budget, unusual or missing GEO, landing page 404s). By providing real-time alerts, adnomaly enables marketers to quickly respond to potential problems and save media budgets while streamlining the process of manual campaign double-checks.
Automating campaign QA for efficiency and accuracy
ROI