Comprehensive insights and expert perspectives on pressing industry topics. Explore in-depth analyses that shed light on media challenges and their solutions.

The digital advertising market has experienced incredible growth in recent years, becoming a crucial component of the global economy. This growth can be attributed to the shift from analog to digital and the programmatic management of channels such as Digital-Out-of-Home, Audio, TV, and Print
According to WARC, MMA, and Statista, the most significant challenge to the growth of digital marketing and advertising in Europe, the Middle East, and Africa is a lack of skills (41%). Experts predict the growth in digital advertising spending could reach almost 630 billion US dollars in 2023...
In 2023, brands squandered $104 million on ads due to "Error 404: Not Found" issues. This common error disrupts user experience and impacts conversion rates. Adnomaly's software detects and mitigates such issues, preserving media budgets and campaign efficiency.