Answers to common questions about safeguarding your media budgets with adnomaly.
adnomaly is an adtech company that detects anomalies in campaign settings and other advertising data. The mission is to reduce the wastage of advertising budgets, to increase the efficiency of digital operations and encourage mutual trust in the advertising industry.
adnomaly as a product will heavily reduce the wastage of media budget. The adnomaly detection engine will alert you whenever human or technical caused mistakes occur in digital campaigns. Therefore, it is not forcing you in a specific campaign design, but the software is trained by historical data of each individual advertiser and keeps learning through user interactions.
While the adnomaly detection engine focuses on the detection of anomalies, the adnomaly DSP assistant prevents them. Together, both features will not let errors get expensive.
To measure the ROI of the deployment of adnomaly just compare the no. of compensational campaigns or the amount of media savings. You will figure out your business improvements easily.
adnomaly uses machine learning algorithms to analyze large volumes of advertising data, including all campaign settings, metrics and more. It establishes baselines and identifies statistical outliers and anomalies. These anomalies are then presented to the user with alerts, along with suggested actions to optimize campaign settings. Alerts can either stop campaigns or just notify the user(s), which have been selected in advance.
adnomaly sources the advertising data through API connections. From a client’s perspective you only need to add the system user to your selected advertisers, and it will start exchange the data. To pull the maximum value of adnomaly, campaign management rights are required.
Yes, adnomaly supports integration with various popular advertising platforms, including Meta Ads, DV360, TikTok and many others. It can retrieve data directly from these platforms, ensuring seamless compatibility with your existing campaigns. We are ongoingly adding new platforms to adnomaly.
Absolutely. adnomaly takes data security seriously and implements robust measures to protect your advertising data. It adheres to industry-standard security practices, including encryption, access controls, and regular audits, to ensure the confidentiality and integrity of your data.
Yes, adnomaly provides customer support to assist users with any questions or issues they may encounter. You can reach out to our support team through the contact information provided on our website, and they will be happy to assist you.
To get started with adnomaly, you can visit our website and book a demo. After a straightforward onboarding call, you get an invite to our adnomaly operation center. Once you have access, you can connect your advertising platforms, configure the settings according to your requirements, and begin covering your campaigns for anomalies.
adnomaly is suitable for businesses of all sizes that engage in digital advertising. Whether you run small-scale campaigns or manage extensive advertising operations, adnomaly can help you cover your media operations to individual rates.
Everywhere. As a B2B SaaS company you will have the same user experience across the world as you’d be right next door.
Yes, we can transfer our technology to many different data sources, for example your media planning tool. Get in touch with us for further insights.