Publicis Media is committed to delivering high-quality, error-free campaigns. In programmatic advertising, even minor misconfigurations can result in significant financial losses. A simple decimal error in campaign setup can turn €50,000 into €5 million in unintended spend.

To reinforce security and maintain precision, Publicis partnered with adnomaly to integrate its advanced anomaly detection technology into The Trade Desk (TTD), ensuring campaigns run as intended.

The Challenge: Expanding Quality Control Beyond DV360

Publicis Media had already implemented adnomaly’s monitoring capabilities across social networks and Google’s DV360. However, The Trade Desk introduced new complexities. Unlike DV360’s YouTube-centric environment, TTD operates across multiple formats, channels, and external data sources, increasing the likelihood of setup inconsistencies and budget misallocations.

The Solution: Real-Time Anomaly Detection

By integrating adnomaly’s monitoring system, Publicis Media can now identify irregularities in campaign execution—such as unexpected budget shifts, incorrect geo-targeting, and misconfigured settings—in real time, enabling rapid intervention

Key Results

• Millions in media budget safeguarded
• Enhanced accuracy in campaign execution
• Seamless integration across The Trade Desk

Through this collaboration, Publicis Media and adnomaly are setting a new benchmark for programmatic advertising security—delivering campaigns with precision, efficiency, and confidence.