Scaling operational excellence in digital advertising through automation
Bicycle is a fast-growing independent media agency based in the UK that has quickly built a strong reputation for delivering impactful campaigns to leading brands. Rapid growth, however, brought new pressures: higher campaign volumes, increasingly complex cross-platform setups, and tighter timelines.
While manual QA had been the backbone of quality control, it proved too time-consuming and limited to keep pace at scale. Potential setup errors risked slipping through, creating costly overspends and inefficiencies. To sustain their standards and continue scaling with confidence, Bicycle sought a solution that could deliver real-time, automated control.
Since partnering with adnomaly, Bicycle has embedded intelligent QA automation into its campaign operations. Together, we:
– analyzed campaign workflows and identified key risk areas
– designed custom QA checks tailored to Bicycle’s specific processes and standards
– implemented automated controls across placements, naming conventions, and creative formats
– integrated default safeguards including geo, pacing, budget, pixel, and landing page validation
– provided ongoing expert support to ensure smooth onboarding and continuous improvements
With adnomaly’s automated QA in place, Bicycle has achieved:
– Operational excellence: campaigns now launch with consistent quality across platforms
– Error prevention: setup issues are flagged and resolved before go-live
– Efficiency gains: manual QA workload reduced, freeing teams for strategic focus
– Cost control: overspends avoided through precise, real-time error detection
This approach empowers Bicycle to scale confidently while ensuring every campaign meets the highest quality standards.
The partnership with Bicycle showcases how automation strengthens modern agencies. By integrating adnomaly, Bicycle has established a robust and scalable QA framework one that reduces risk, protects budgets, and supports innovation. As campaign complexity continues to grow, adnomaly will remain a key enabler of operational excellence and long-term efficiency.
About adnomaly
adnomaly is a service designed to help businesses identify and address anomalies in their campaign setups. It uses advanced algorithms and machine learning to analyze historical campaign setup data individually per advertiser, detecting unusual patterns that could indicate issues such as human or technical errors (e.g., daily vs. lifetime budget, unusual or missing GEO, landing page 404s). By providing real-time alerts, adnomaly enables marketers to quickly respond to potential problems and save media budgets while streamlining the process of manual campaign double-checks.
Automating campaign QA for efficiency and accuracy