Automate Campaign QA for Media Agencies with Custom Setup Checks
Running digital campaigns in today’s media landscape means more than launching ads, it means delivering flawless execution across dozens of platforms, clients, and configurations. Media agencies are expected to juggle complex client requirements, meet tight timelines, and maintain accuracy at scale.
With the increasing complexity of campaign setups, traditional manual quality assurance (QA) processes simply can’t keep up. That’s where adnomaly gives you a competitive edge with Custom Rules designed to tackle agency-specific campaign challenges and deliver reliable, error-free execution.
Default Rules vs. Custom Rules: Why the Difference Matters
adnomaly’s default rules are built on historical campaign data and designed to catch the most common digital campaign setup errors like incorrect geo-targeting, tracking mismatches, or budget issues. These rules create a powerful foundation for campaign health monitoring.
But your agency’s true challenges often go beyond “standard.” You need a QA system that understands your products, processes, and client expectations. This is exactly what Custom Rules are built for.
With adnomaly’s Custom Rules, you can define your own logic, setup validations, and campaign safeguards. The result? Higher campaign quality, fewer errors, and faster launch times tailored to your exact needs.
Why Custom Rules Are a Game-Changer for Agencies
1. Tailored Automation for Unique Client Setups
Every advertiser has custom workflows, regional requirements, and compliance rules. With Custom Rules, agencies can codify those unique requirements into automated checks.
For example: auto-check creative tracking based on specific campaign types, or enforce region-specific setup rules. Also are some campaigns meant to only run on certain inventory. At adnomaly we can build custom solutions for you, that make campaign setups guaranteeable.
2. Cut Manual QA Time in Half
Spreadsheets, 4-eye checks, and manual PDFs are error-prone and time-intensive. With adnomaly, agencies replace outdated processes with real-time, automated campaign QA that adapts to their campaign setups, naming conventions and past issue patterns.
3. Full Control Across Platforms and Regions
Custom Rules let you monitor campaign setups across DV360, CM360, Meta, TikTok, and more. Enforce geo-targeting rules, detect landing page mismatches, or set alerts when campaigns go live outside of approved countries without manual checking.
4. Guarantee Media Standards and In-House Setup Logic
For agencies managing proprietary ad products, internal frameworks, or complex funnel-based strategies, maintaining setup consistency is critical. Custom Rules let you enforce your exact standards, so every campaign adheres to internal media logic and execution best practices.
Whether you’re validating that campaigns follow funnel-specific structures (e.g. prospecting = broad audiences, lower funnel = conversion tracking), checking that only approved inventory types (like PMP) are used for premium campaigns, or ensuring consistent audience scaling strategies, adnomaly ensures every setup meets your internal playbook.
You can even standardize cross-platform tracking parameters, ensuring UTM structures or dynamic tags are always in place without relying on manual QA.
It’s the most efficient way to protect product integrity, accelerate onboarding for internal tools, and minimize costly setup errors before they go live.
Real-World Use Cases for adnomaly Custom Rules
- Landing Page Checker: Compare click-through URLs across DV360 and CM360 to ensure consistency.
- Geo Enforcement: Flag campaigns targeting unauthorized regions.
- Custom Budget Control: Notify if budget types switch without approval.
- Multi-Condition Logic: Build advanced campaign logic such as: “If audience = A and country ≠ B, trigger alert.”
Campaign Accuracy = Happier Clients + Scalable Growth
By combining the power of adnomaly’s Default Rules with Custom Rules, your agency can achieve complete control over campaign QA, automating the unique details that really matter. This means:
- Less manual effort
- Faster campaign launches
- Fewer client escalations
- Consistent, accurate campaign delivery
If your media agency is looking to scale efficiently, improve campaign setup quality, and reduce digital campaign errors, adnomaly’s Custom Rules are your secret weapon.
Book a demo and discover how customized campaign QA automation can revolutionize your agency’s workflow.
