XXXLdigital, a leader in the retail and e-commerce space, manages large-scale digital advertising campaigns across multiple channels. The company faced inefficiencies with manual double-checking processes of setups, ensuring campaign landing pages matched ad server data, and setting up parallel tracking between Campaign Manager (CM) and DV360. Ensuring that all ads run securely and as intended, as well as optimizing team resources, is a critical need to maintain their competitive edge and ensure smooth ad operations.
XXXLdigital partnered with adnomaly to streamline and automate their ad-management processes.
Using adnomaly’s advanced automation, XXXLdigital was able to:
• Automate manual double checks of all campaign setups across DV360, Meta, Pinterest, and TikTok.
• Seamlessly enable parallel tracking between CM and DV360, especially for YouTube campaigns.
• Set up a security instance to ensure ads run as expected, preventing setup issues before they impact performance.
• Drastically reduce the time spent per employee on paid social and programmatic tasks, freeing up time for strategic work.
The partnership allowed XXXLdigital to focus on growth and innovation while ensuring that every aspect of their ad campaigns was executed flawlessly.
Using adnomaly's advanced automation XXXLdigital saves 80% time on manual QA tasks while ensuring 100% compliance
adnomaly’s automation solutions significantly improved operational efficiency for XXXLdigital, reducing time spent on manual checks by 80% and ensuring 100% compliance between campaign landing pages and the adserver. Additionally, enhanced security measures ensured ads ran without errors, allowing XXXLdigital to scale campaigns efficiently while maintaining high accuracy and security.
About adnomaly
adnomaly is a service designed to help businesses identify and address anomalies in their campaign setups. It uses advanced algorithms and machine learning to analyze historical campaign setup data individually per advertiser, detecting unusual patterns that could indicate issues such as human or technical errors (e.g., daily vs. lifetime budget, unusual or missing GEO, landing page 404s). By providing real-time alerts, adnomaly enables marketers to quickly respond to potential problems and save media budgets while streamlining the process of manual campaign double-checks.
Automating campaign QA for efficiency and accuracy
Reduction of manual QA tasks