In the realm of digital advertising, the effectiveness and precision of campaigns are crucial. However, despite advancing technology and a plethora of tools, errors in campaign setups remain a common frustration for advertising agencies. From misstated budgets to flawed geographic targeting or even 404 errors – the risks are diverse and can have significant impacts on campaign success.
Currently, many agencies rely on manual checks to identify and rectify these errors. However, despite the diligence of manual checks, there is a risk that errors will slip through the cracks, leading to the deployment of inefficient campaigns. This oversight not only jeopardizes the achievement of desired results but also incurs a significant loss of advertising budget. Let’s delve into the current manual solutions employed by advertising agencies and explore the associated risks.
The risks of manual security checks
Advertising agencies usually use two manual techniques in particular to ensure that campaigns are played out securely and correctly – manual checklists and the 4-eyes principle.
Checklists
Depending on checklists based on PDF documents or similar tools demands a significant amount of time and attention from campaign managers. Employees must meticulously review each setting and detail to ensure no errors are present. These manual checks are not only time-consuming but also carry the risk of human error or overlooking crucial details.
4-eyes principle
Although the 4-eyes principle offers additional security, it is still prone to errors and can prolong campaign turnaround time. The necessity for another campaign manager to review the setup entails additional time and can lead to bottlenecks, particularly with extensive campaign portfolios. Furthermore, the availability of a second person cannot always be guaranteed, resulting in delays and bottlenecks.
Platform-specific mechanisms
In addition to manual checks using checklists and the 4-eyes principle, some platforms such as Facebook have implemented certain mechanisms to detect potential errors during campaign creation. For example, if the budget is unusually high, a small message is displayed in the interface next to the figure, informing the campaign manager that this is an unusual amount. In some cases, the budget amount even needs to be reconfirmed before the campaign goes live. This type of warning can help to avoid obvious mistakes. However, it should be noted that these small mechanisms do not provide comprehensive controls and cannot prevent the campaign manager from setting up the campaign incorrectly in other respects. There is still a risk that minor but still damaging errors will be overlooked, reducing the effectiveness of manual checks.
The Future of Campaign Control with adnomaly
Amidst these challenges, adnomaly offers an innovative solution that revolutionizes the current manual process. Leveraging historical data, adnomaly detects potential outliers and errors in campaign setups in real-time. Once a campaign is created, potential errors are identified, and the campaign is automatically halted. The campaign manager is promptly notified and can take appropriate actions to rectify the errors.
Through this automated control, not only are potential errors avoided, but significant time savings for campaign managers are also achieved. Instead of manual checks in daily operations, employees can focus on strategic tasks while adnomaly ensures continuous quality assurance in the background.
Overall, adnomaly acts as a digital, secure 4-eye principle, working around the clock to significantly enhance the efficiency and quality of campaigns. By eliminating manual processes and introducing automated checks, adnomaly offers a forward-thinking solution to the challenges faced by advertising agencies.
Are you curious and want to take your campaigns to the next level in the future? Book a demo and discover the full potential of adnomaly: https://adnomaly.de/free-trial/
