How 404s are burning your media budget and what you can do about it

In today’s digital world, we’ve all seen the annoying “Error 404:Not Found” message when a website fails to load. However, if digital ads keep running and the media spend from campaigns goes to waste as a result of broken links, the problem might become an expensive mistake.

According to annual report from Next&Co., Brands wasted more than 104 million dollars on digital advertising in the first quarter of 2023. In fact, error 404 is one of the most common types of status code-related errors. 

A 404 error, also known as a server not found error, is a Hypertext Transfer Protocol (HTTP) status code that is generated automatically when a server cannot find the document that was requested.

Clicking a link to a web page that has been deleted or relocated, for instance, usually results in an error 404. Regardless of how much you dread it, Error 404 pages will show up on your site at certain times and for a variety of reasons. It’s tough to avoid this, especially for websites with frequently modified or upgraded content. In a nutshell, no matter how much money you’ve spent on digital advertising campaigns reaching out to potential clients, your efforts will be meaningless if they aren’t converted.

Any digital advertising campaign link that leads to a defunct website with an error 404 is more than just inconvenient. This can have a significant impact on your website’s conversion rates as well as your overall brand image and user experience. This undoubtedly wastes your media budget and the time dedicated to those pages. Here are a couple of informative statistics concerning this issue: 

When these figures are put together, a clear picture of the true cost of error 404  emerges.

Fortunately, with the adnomaly detection engine, alerts are given out anytime our software detects error 404 issues and stops campaigns to save media spending during that time frame.

But our software also automatically reactivates the campaign whenever the page becomes available again. 

Our software guarantees an efficient solution for your digital advertising campaigns, saving you money on your media budget. anomaly’s product uses new technologies to keep track of the operation of your campaigns and identify errors that might negatively affect your media spending. 


Merchant, Sahil. (2018, 2. May). How To Use Intelligent 404 Pages To Stop Losing Customers. IMPACT. 

Adnews. (2023, 17. April). Digital media wastage over 100$ million in Q1. 

Rose, Bob. ( 2020, 12. August). How 404 Errors affect your website and what you should do about them. Freshwater Agency.

Alos, Jomel (2023, 21. July). Dissecting 404: Things That Could Happen if Your Page is Broken. Spiralytics.

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