Share

News

Joining forces with IPG Mediabrands

We are pleased to be able to support the media agencies of IPG Mediabrands with our software in the future.

We are pleased to be able to support the media agencies of IPG Mediabrands with our software in the future. True to the IPG Mediabrands motto “A new world. A new way.” we are breaking new ground with IPG Mediabrands with our software solution.

“We achieve the best results for our clients by optimizing and analyzing our performance in real time,” says Kazuma Hataraki, Managing Director DACH of global performance marketing agency REPRISE, part of the IPG Mediabrands network. “The adnomaly technologies software solution fits this statement perfectly. Moreover, it strengthens the teams and thus our resources, which makes its use all the more valuable. We are looking forward to the upcoming cooperation.”

Ready to get started?

Last news

The digital advertising market has experienced incredible growth in recent years, becoming a crucial component of the global economy. This growth can be attributed to the shift from analog to digital and the programmatic management of channels such as Digital-Out-of-Home, Audio, TV, and Print
According to WARC, MMA, and Statista, the most significant challenge to the growth of digital marketing and advertising in Europe, the Middle East, and Africa is a lack of skills (41%). Experts predict the growth in digital advertising spending could reach almost 630 billion US dollars in 2023...
In 2023, brands squandered $104 million on ads due to "Error 404: Not Found" issues. This common error disrupts user experience and impacts conversion rates. Adnomaly's software detects and mitigates such issues, preserving media budgets and campaign efficiency.