The operational process chain in the execution of digital campaigns leaves considerable room for faulty spends due to human or technical mistakes. These unwanted spends mainly occur during the operational handling of DSPs, leading to wrong campaign deliveries. Excessive overspending and setup errors force agencies to compensate, thereby reducing their profit margins.
Moreover, platforms typically offer limited, or no quality assurance functions for campaign settings. Establishing consistent media standards across various advertisers or ad accounts remains a significant challenge.
At adnomaly, we understand these issues and tackle them with our innovative anomaly detection engine, which automates the quality assurance of campaigns. Let’s explore how our tools can revolutionize your campaign setup.
Status Quo: Time- and Cost-Intensive Measures Against Campaign Errors
Alarmingly, the majority of companies today still rely on manual checks to ensure the correct delivery of their campaigns.
Are you still using one of these measures?
o 4-eye principle: Requiring an approval by a co-worker to set the campaign live.
o 6-eye principle: Requiring an approval by two co-workers to set the campaign live.
o PDF control sheet: Filling out a PDF file to set the campaign live.
Manual processes are additional work for many employees – and ultimately, they slow down the process of implementing campaigns. No one can ensure 24/7 security!
The New Era: Hello Automation and Goodbye Manual Checks
Switching from manual processes to automated campaign control offers many advantages.
o Real-Time Detection & Automation: Detect human & technical errors in real time. Your accounts are monitored 24/7.
o Security & Savings: Keep your clients and managers happy, while saving time & money. Say goodbye to hackers spending your Media-Budget.
o Agility: No extra work or extra processes for you! Set up any campaign however you like.
adnomaly is an invisible security system that works around the clock, thereby detection and preventing errors in the campaign setup in real-time.

left: adnomaly alert detecting an error in real-time | right: Chrome Extension providing support during campaign setup
adnomaly: Perfect Media Strategy Execution Every Time
We help you to ensure that your well-planned media strategy achieves the performance you want – through automated quality checks and therefore reliable delivery.
o Increased Revenue: Overspends, false audiences etc. are a thing of the past.
o Media Standards: Match the media standards through automation.
o Mental Health: Relax after hours, knowing your campaigns are correctly set up.
Let adnomaly revolutionize your campaign setup, bringing precision, savings, and ease to your digital marketing efforts.
Do you want to find out more? Book a demo and discover the full potential of adnomaly: https://adnomaly.de/free-trial/